A letter from the President

The Legend of the Phoenix

In Greek mythology, the Phoenix is a long-lived bird with fiery plumage that is cyclically reborn. Near the end of its life, it settles into its nest of twigs which then burn intensely, reducing bird and nest to ashes. Out of the ashes, a fledgling Phoenix rises – reborn and renewed.

So goes the story of Backwoods. Founded in Wichita, Kansas in 1973 by Lewis Mull, Backwoods has taken many shapes and forms over the past 45 years. After a challenging 2016 that necessitated the company seeking protection of the bankruptcy courts, Backwoods has risen out of the ashes – reborn and renewed.

As of March 1, 2017 Backwoods is under new ownership and management. Internally, we refer to the revitalized organization as Backwoods 2.0. We’re a smaller company now, with 4 brick and mortar stores, an e-commerce website, and an adventure travel business. We are deeply committed to returning Backwoods to its former glory.

For the last 45 years, 3 things have not changed at Backwoods: our exceptional store staff, a love of the outdoors, and a burning passion for outfitting our customers with the gear they need to Go Outside!

Backwoods President, Kevin McConnell, fly fishing with his daughter in Louisiana

At this very moment, we are in the process restocking the hiking, camping, fly-fishing, and travel brands you’ve come to know and love at Backwoods. Over the next several months you will see many other exciting changes and enhancements to our stores and websites. So please, come back to the reborn and renewed Backwoods. Give our team members (many of whom have been at your service for decades) another chance to earn your trust and your business.

Sincerely,

Kevin McConnell

President

Backwoods

P.S. Remember to Shop Local,  Be an Outsider, and leave it better than you found it!

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